Recipe development (after graduating from Cardiff University with a BSc (Hon) degree) working with the technical department and Home Economists in store to develop recipe cards and monitor new product development.
New Product Development Manager, Tudor Dairies Ltd (frozen dessert own label supplier) developing a wide range of frozen desserts for all the major supermarkets. Responsibilities included; developing new and improving existing products, overseeing the whole process from initial brainstorming to making kitchen samples, sourcing the raw materials then scaling up to factory samples through to line trials and finally production. Sales presentations to buyers of all the major supermarkets.
Consultant to Losley Dairy Ice Cream; responsibilities included new product development and improvement to existing products, specific projects included Losley brand and British Airway’s desserts.
One of the main presenters on Channel 4’s daytime cookery show ‘HERE’S ONE I MADE EARLIER’.
Presenter of her own series ‘POWER FOOD’ for Carlton Food Network shown in Spring/Summer 2000 with follow on second series.
Cook on the series ‘MIXING IT’, broadcast on Channel 5 at evening peak time.
Regular appearances on food chat show ‘FOOD FOR THOUGHT’ (Carlton Food Network) and ‘SUPERCHEFS’
Team captain on ‘A SLICE OF THE ACTION’ for Carlton Television.
Guest appearances on BBC 2’s FOOD & DRINK.
Presenter of GMTV’s Back to School campaign (food) – September 2006
Food Editor for Sunday Mirror Magazine (from October 1998 to 2002)
Food Editor for Woman’s Journal (from November 1999)
Food Editor Prima Baby (from May 2001)
Food Editor for Cosmopolitan (September 1997 – August 1999)
Food Editor for Woman’s Own (2002 to September 2004)
Regular contributions to several other publications including Living, House Beautiful, Good Housekeeping and columnist for Organic Life.
Food Editor for ASDA magazine (two years) and Consultant Food Editor for ASDA magazine (one year)
Amanda is currently Editor of the Co-Operative Magazine
The Cosmopolitan Vegetarian Cookbook; fresh and fashionable food for vegetarians and non vegetarians alike (pub. November 1998).
The New Vegan Cookbook; a new look at easy and modern vegan food influenced by world cuisine, specifically Moroccan and Japanese flavours (pub. March 1999).
Lunchbox; quick and easy to prepare lunches for young people. (pub. June 1999)
Power Food, a lifestyle title for Hodder Headline plc which was published in May 2000 concentrating on nutrition and energy.
Eating for Two, the complete guide to a healthy diet for pregnant women and new mums. Publisher:- Mitchell Beazley Autumn 2001
Organic Baby Foods, the complete diet for 0 to 3 year olds and then a little more. Publisher:- Mitchell Beazley October 2001.
Baby healthy eating planner & Toddler healthy eating planner – new ways to feed your baby & toddler a balanced diet every day. Publisher:- Mitchell Beazley. Out now.
Kids’ Kitchen – Good food made easy. Published by Mitchell Beazley – April 2005.
Healthy lunchboxes for kids, Publisher:- Ryland Peters Small August 2008.
Grow it, cook it with kids (2010) Publisher:- Ryland Peters Small
Cook School – more than 50 fun and easy recipes to suit your child’s age and ability. Winner of Junior Magazine’s 2012 award for Best Family Cookbook.
BBC Good Food Show
Ideal Home Exhibition
Celebrity demonstrations for Marks and Spencer
Nantwich Food Festival
Childrens’ Food Festival
Amanda has three young children and lives near Brighton.
For further information please contact Vicki McIvor on 020 7209 3777